Juergen Maier, the CEO of Siemens UK, wanted to find a way to engage directly with people who had recently started to work at Siemens. Unfortunately, due to the sheer number of new starters joining the business, he would be unable to do this face to face.
We set the Mobile Studio up in Juergen’s office and then live mixed him presenting his message and answering questions from new starters to the business. This was broadcast live on the Siemens intranet and was also made available for people to view on demand at a later date.
The event gave Juergen the opportunity to personally welcome new employees to the company and also answer any questions that they may have for him. It was a warm and engaging introduction and within 24 hours, a copy of the video was available for other Siemens employees to watch online on demand. The feedback from this initial event was so good that they are now planning to run this event every quarter.