Live Virtual Event Streamed to Global Audience

Live Virtual Event Streamed to Global Audience

The Problem

Microsoft wanted to create a low cost alternative to their European Services conference. Rather than inviting 200 delegates to attend in person, they were looking for a new solution that could reach audiences from all over Europe and Africa.

The Solution

We set up the Mobile Studio with a green screen in a theater in London to help create a live TV studio environment for the audience in the auditorium. We then broadcast the live output from the event to 700 employees via a dedicated video streaming channel.

Benefits

This was the first time Microsoft had produced an event like this. Employees all over the world could login and watch the event live, or at a time that was convenient to them. The overall cost for the event was actually less than the previous year’s event, but was viewed by nearly 10 x the number of employees.  The use of a green screen and the live mixing of the output in a a bespoke virtual studio also led to a great viewer experience for the people watching live in London.