BSI wanted to announce the launch of a new online tool to a global audience, but they had no experience in live webinars and broadcasts. They also wanted the opportunity to answer questions from people using the tool all over the world.
Ahead of the event we produced a password protected branded video streaming site. Log in details were sent to delegates via email in advance and on the day we live streamed a demonstration of the online tool as well as an interactive Q&A.
Using an online Virtual Event enabled BSI to share their new service with an audience all over the world. Viewers were able to ask questions directly via the live streaming site and the overall engagement was much higher than they had experienced on previous events. The demo video and Q&A were both available to view on demand after the event and have also been posted to their YouTube site.